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Old 02-12-2009, 12:23 PM   #1
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Can you explain why the new SoBe 0 calorie LifeWater...

has 0 calories, 0 fat, 0 protein, 0 sugar and 6 carbs per serving?!?

Ingredients (for black and blue berry flavor):

Filtered water, erythritol, black carrot juice concentrate (color), natural flavor, citric acid, ascorbic acid (vitamin C), xanthan gum, calcium lactate, potassium citrate, REB A (Purevia™ Brand), modified food starch, grape seed extract, vitamin E acetate, calcium phosphate, gum arabic, calcium pantothenate, berry extracts, niacinamide, pyridoxine, hydrochloride (vitamin B6), cyanocobalamin (vitamin B12)


Of course, I bought these without looking at the label. I did email the company to ask for an explanation, and they replied that I need to call them. I don't feel like it. Why can't they just explain it in the email?!

Does anyone here have info on this product?
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Old 02-12-2009, 12:31 PM   #2
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I looked on the website and noticed they didn't list the fiber count. In order for it to still be zero calories, the carbs would have to be coming from fiber. Hopefully they email you back to explain it.
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Old 02-12-2009, 12:57 PM   #3
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No, they didn't explain anything in their email response. I'm supposed to call them to get more information. WTH? What is the big secret?

I was hoping someone here had already gotten the info...
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Old 02-12-2009, 03:28 PM   #4
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Sugar alcohols from the erythritol?
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Old 02-12-2009, 06:22 PM   #5
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also the food starch will have some
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Old 02-13-2009, 04:00 AM   #6
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WTH is "Black carrot juice extract."

Carrot juice has plenty of sugar in it.
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Old 02-13-2009, 05:55 AM   #7
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Last time I saw a black carrot is was in a spare fidge's crisper drawer that was hiding for about a year, I figure. It didn't smell very sweet.
Thought you might want to know
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Old 02-13-2009, 02:18 PM   #8
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You couldn't pay me to drink one.
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Old 02-13-2009, 07:52 PM   #9
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Quote:
Originally Posted by Blood Sugar 101 View Post
WTH is "Black carrot juice extract."

Carrot juice has plenty of sugar in it.
I wondered that too... I was hoping it was something exotic... you know, where they get that mangosteen stuff, etc.... from. *crosses fingers it's not just a really, really rotten carrot*

Quote:
Originally Posted by JBo View Post
Last time I saw a black carrot is was in a spare fidge's crisper drawer that was hiding for about a year, I figure. It didn't smell very sweet.
Thought you might want to know
Thanks... I like to think that I'd know to run far, far away from a black carrot if I saw one in my fridge (since I only buy the orange variety...)
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Old 02-13-2009, 07:57 PM   #10
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Black carrot juice extract .. carrot anything is sugar/starch

modified food starch, low in calories but high in carbs

If something tests less than 5 calories they can call it zero calorie

Add them all together and you get your mystery label

Welcome to the wild woolly wonderful world of nutrition label voodoo math
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Old 02-21-2010, 04:12 PM   #11
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I am also at a loss over this product that I really like. How can it have 0 sugar and calories but have 12 carbs per serving. Is it more than sugar alcohol?

If it is only sugar alcohol it is legal for atkins induction ???right???

Has anyone found out anything?
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Old 02-21-2010, 04:14 PM   #12
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I'm willing to bet a fairly large sum of money that the carbs are from the erythritol, not the "juices"... 1 tsp has 3 carbs, but 0 calories (only .2 calories per teaspoon are supposedly digestible). erythritol is the first ingredient after water.

Last edited by Maryposa; 02-21-2010 at 04:15 PM..
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Old 02-21-2010, 05:56 PM   #13
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I'm calling to ask tomorrow. Will report back with an answer, if I get one I can understand!!!
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Old 02-22-2010, 06:01 AM   #14
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Bought one. Opened it. Took a sip. Well, let's just say I wasted my money...
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Old 02-22-2010, 09:27 AM   #15
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Here is the answer I got from them:

Dear Linda,

Thank you for contacting us at SoBe Beverages with your inquiry.

You might be familiar with the general rule of thumb that carbohydrates have 4 calories per gram, proteins have 4 calories per gram, and fats have 9 calories per gram. Please know, however, this is only a rough estimate. According to the FDA’s approved method of calculation, not all carbohydrates are created equally.

Our new SoBe Zero-Calorie Life Water products contain two natural sweeteners, PureVia and erythritol, with erythritol providing nearly all of the carbohydrate content. However, erythritol does not have the caloric content of most carbohydrates. There are approximately 1.2 calories (due to the erythritol) per 8 ounce serving, and according to FDA labeling guidelines, any beverage containing fewer than 5 calories is considered a zero-calorie product.

We hope this information has been helpful to you. Should you have further questions concerning calories or carbohydrates, you can visit the Calories Control Council at The Calorie Control Council | Healthy Eating & Exercise for Life for more information.


Caitlin Faughnan
SoBe Consumer Relations

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Old 02-22-2010, 12:00 PM   #16
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Quote:
Originally Posted by beeb View Post
with erythritol providing nearly all of the carbohydrate content.
Too bad no one took my bet! hehe
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Old 02-22-2010, 12:03 PM   #17
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Erythritol is the one sugar alcohol that doesn't raise blood sugar and probably would be fine on induction as far as carbs go.
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Old 02-22-2010, 12:08 PM   #18
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So I don't get it. Are those carbs from Erithritol "Non-impact" carbs?
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Old 02-22-2010, 12:45 PM   #19
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Too bad no one took my bet! hehe
I was betting on your answer, to tell the truth! Smart lady and thanks for your info!!
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Old 02-22-2010, 12:46 PM   #20
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Quote:
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So I don't get it. Are those carbs from Erithritol "Non-impact" carbs?
Sounds like it to me, but I'm just guessing Anyone got this answer for us? Thanks!!
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Old 02-22-2010, 02:05 PM   #21
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Quote:
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Sounds like it to me, but I'm just guessing Anyone got this answer for us? Thanks!!
Now THAT depends on who you ask! I personally would wait on ALL sugar alc until after 2 week induction then try it and see what happens... seems most people have trouble with SAs but some don't, but then with this one in particular, a lot of people claim it is different and can be subtracted.
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Old 02-22-2010, 03:10 PM   #22
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I have one of these fuji apple pear flavored in the fridge now...Guess I will try it one day it's 6 carbs per serving. They were 1.00 each at Kroger as well as the Powerade Zero that are 0 carbs. I got orange in it and it tastes like regular powerade to me.
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Old 02-22-2010, 04:08 PM   #23
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Except for perhaps very rare cases, for people who are very sensitive, erythritol shouldn't have any negative effects, blood sugar or otherwise. It is usually passed out in the urine.

If you wanted to be careful with carb counts you might consider a serving half a gram of carb.
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Old 06-28-2011, 09:39 PM   #24
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Quote:
Originally Posted by Blood Sugar 101 View Post
WTH is "Black carrot juice extract."

Carrot juice has plenty of sugar in it.

------------------------

Looks like there ARE black carrots . . . I never get all these 'new' food things that appear, with no fanfare, out of the ether:


Black Carrot Juice | Carrot Juice Recipe
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Old 06-29-2011, 12:13 PM   #25
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Quote:
Originally Posted by Mada View Post
has 0 calories, 0 fat, 0 protein, 0 sugar and 6 carbs per serving?!?

Ingredients (for black and blue berry flavor):

Filtered water, erythritol, black carrot juice concentrate (color), natural flavor, citric acid, ascorbic acid (vitamin C), xanthan gum, calcium lactate, potassium citrate, REB A (Purevia™ Brand), modified food starch, grape seed extract, vitamin E acetate, calcium phosphate, gum arabic, calcium pantothenate, berry extracts, niacinamide, pyridoxine, hydrochloride (vitamin B6), cyanocobalamin (vitamin B12)


Of course, I bought these without looking at the label. I did email the company to ask for an explanation, and they replied that I need to call them. I don't feel like it. Why can't they just explain it in the email?!

Does anyone here have info on this product?
No advice but your avatar sums up my frustration with the food industry in general!
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Old 06-29-2011, 03:00 PM   #26
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Black carrot extract is a colourant. Basically it's concentrated anthocyanins from black carrot (which are more really dark purple). I wouldn't be worried about the carb count from it, since it's unlikely that it's more than a gram or two itself (unless the drink is very dark) and most of that is the extract. It's not juice.
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Old 06-29-2011, 06:09 PM   #27
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I drink these al the time along with low carb fuze drinks and never have a problem with them. The strawberry dragonfruit is awesome.
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Old 06-29-2011, 08:33 PM   #28
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I bet it's the erythritol. The other stuff is so minimally present, it wouldn't add up to anything.
The monin syrups say 4g of carb per fl oz too (and 0 cal etc) but all the carbs are from erythritol.
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