Real Change...
 

"Real change is only sustainable if it is accompanied with deep internal shifts. We are hard-wired beings who need to be reprogrammed so our choices from moment to moment reflect our deepest desires. But most importantly, we need to believe that we deserve to have those desires fulfilled."

I think the second part is the hardest part. I never feel like I "deserve it" until I after I get there, and when I get there I think I deserve to eat whatever I want...vicious cycle.

Yup. Second part is the hard one, and by far the most crucial. If you believe, you will find a way with enough trial, error, and persistence. If you don't believe your success is possible, not even the most fool-proof method will save you in the long run.