OT: a Seedbed for Green Cosmetics

[jezzie]

Garden Is a Seedbed for Green Cosmetics
By MARK LANDLER, Published: June 28, 2008

ECKWÄLDEN, Germany — You know you are not in an ordinary garden when a man in dirt-covered trousers, tending witch-hazel plants, describes his work in words that could come from Nietzsche.

Dr. Hauschka products are made by WALA Heilmittel at its headquarters and have sales of nearly $150 million.

“It demands a higher level of consciousness and a force of will to garden at this level,” said Joscha Huter, 40, who cultivates the plants and flowers used to make the popular, expensive line of German natural cosmetics, Dr. Hauschka. “There’s a point where gardening becomes an art.”

There’s also a point where it becomes a crackerjack business: this rarefied garden in a southern German valley is the seedbed for an environmental marketing phenomenon that has captivated Hollywood.

Julia Roberts, Jennifer Aniston, Richard Gere and Robert Downey Jr. are among the celebrities who have publicly extolled Dr. Hauschka’s skin care products. While the stars may not express themselves like 19th-century German philosophers, their devotion has helped to win Dr. Hauschka a cultlike following from Beverly Hills to the Upper East Side.

Sales of WALA Heilmittel, the maker of Dr. Hauschka, have more than doubled in the last five years, to nearly $150 million, about 8 percent of that from the United States, where it also sells herbal remedies. The 73-year-old company, which labored for decades in obscurity, now finds itself in the sweet spot of a booming market for green cosmetics. Estée Lauder, L’Oréal, and other giants are pushing all-natural brands.

“Dr. Hauschka is shining because they’ve been doing this for a long time, and now everybody wants to do it,” said Joe Smillie, the senior vice president of Quality Assurance International, a San Diego firm that certifies the organic content of food, fabric and other goods.

http://www.nytimes.com/2008/06/28/bu.../kXHDPWMnCEUOw